Audience Research Summary

Response Summary

Total Started Survey:  10 Total Completed Survey:  10  (100%)

PAGE:

DownloadCreate Chart1. Gender & Age?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Male		30.0%	3
Female		60.0%	6
16 or under		60.0%	6
17-25		0.0%	0
25+		10.0%	1

DownloadCreate Chart2. Do you watch dance films on a regular basis?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Yes		20.0%	2
Sometimes		50.0%	5
No		30.0%	3

DownloadCreate Chart3. What kind of dance movies do you like the best ?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Street		50.0%	5
A mixture of styles		60.0%	6
Old styled dancing		0.0%	0

DownloadCreate Chart4. Are you in a relationship?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Yes		60.0%	6
No		40.0%	4

DownloadCreate Chart5. Are you interested in seeing romance in dance films?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Yes		30.0%	3
A little bit		50.0%	5
No		20.0%	2

DownloadCreate Chart6. What is your favourite dance film?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Step Up & Step Up 2		30.0%	3
Honey		10.0%	1
StreetDance 3D		0.0%	0
Dirty Dancing		70.0%	7
Footloose		10.0%	1
Flash Dance		0.0%	0
Save The Last Dance		0.0%	0

Download7. What did you like about them?
	answered question	8
	skipped question	2
		Response Count
Hide Responses		8
1. she carried a watermelon! Nah, Patrik Swayzee Wed, Dec 1, 2010 11:42 PM Find... 2. The music, the actors, the storyline and the last dance sequence. Wed, Dec 1, 2010 6:22 AM Find... 3. good Wed, Dec 1, 2010 1:06 AM Find... 4. i like the dances Wed, Dec 1, 2010 1:05 AM Find... 5. The mixture of dance styles Tue, Nov 30, 2010 7:26 AM Find... 6. there dancing :O Tue, Nov 30, 2010 6:21 AM Find... 7. I like any film which plays around with mixes of genre. Tue, Nov 30, 2010 2:55 AM Find... 8. The romance, the story, the talent, the magic - escapsim and wish it could be me in it! Tue, Nov 30, 2010 2:48 AM Find...

DownloadCreate Chart8. Do you prefer dance films to contain competition between the characters?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Yes		80.0%	8
Not really		20.0%	2
No		0.0%	0

DownloadCreate Chart9. How often do you attend the cinema?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Never		0.0%	0
Once a month		70.0%	7
More than twice a month		30.0%	3

DownloadCreate Chart10. Do you/ have you ever/ do you want to, dance?
	answered question		10
	skipped question		0
		Response Percent	Response Count
Yes		50.0%	5
A little		30.0%	3
No		20.0%	2

What conclusion can you make about your findings? What do they tell you?

- We found out that the main audience of dance films are females who are 16 or under. The majority prefer to see a mixture of styles in these films rather than just one style, but with the majority of street dance. The majority of the people who answered were in a relationship, and they like to see a little bit of romance within the film. Dirty Dancing was the biggest hit out of our list, followed by Step Up and then Honey and Footloose were tied. Out of the people asked, 80% of them like to see competition between the characters. They regularly go to the cinema and half of the people asked have or do dance. 

Who is your target audience?

- Our target audience will now be teen and young females who like dance. However, we cannot single out that small majority of the public so we will still have to make it viewable for all audiences. 

How are you going to make your opening sequence appeal to your audience?

- We are going to use the genre conventions they like. These include use of typical costumes like trainers, baggy trousers or combats and t-shirts or vests. We will have to include different characters that will have a different background. There will be a bit of competition between the characters, as this is what our research told us the audience would like to see. 

Is there anything else you need to know about your target audience? 

- If we need anything else, we could benefit from knowing what exactly the audience, i.e. what sort of characters they like to see, the type of storyline they like, where and how they want the dancers to dance and what styles they would like to include in our film.